On Consuming Less To Do More


Photograph by Zach Durland

My childhood is a healthy mix of the 80′s and 90′s where Saturday morning cartoons shook money from the pockets of my parental-units in the form of Teenage Mutant Ninja Turtle action figures, hammer pants, and various other media including video games and comic books. Today, so much of my frame-of-reference is composed of pop-culture references and stereotypes that in those sobering moments of clarity I realize the kind of coma that I’ve fallen into over years of exposure and the piles of junk that came with it.

The coma that I speak of is that of the muted brain, a stifled creative-self that does not possess its own language and energy to propel its will into the world; a mind that merely refers to lowest common denominator, media, as it’s method of communication.

In my own life, video games, for example, were not necessarily an addiction in most serious sense of the word. But, aspects of my life have been damaged by sating the desire to explore new realms of fantasy landscapes and unlock hidden, tantalizing secrets, etc. The cost of chasing these expensive and time-consuming hobbies was that of my first girlfriend, who was rightfully miffed when I would spend more time on Cruisin’ USA than a phone call. Dumped, less depressed than I should have been, I persisted this lifestyle into first part of my twenties.

At 23, I re-entered college after a stint as a store manager at a video game store, moved back home, and found that I could pass the courses and maybe subscribe to a bigger movement than supporting game publishers with my hard-earned dollars. I enrolled as a Visual Communication student at the University of Texas and finished my degree in the Spring of 2010 with a decent GPA and bit of a platform to stand on for accomplishing some other dreams.

It was bit prior to this time that the floor dropped out from under the crack-house of my gaming world. MMORPG-laden nights full of snack-food and homework-neglect were replaced with thumping Daft Punk records and concept-sessions, working my brain to the boiling point for a good idea. That’s right. Ideas.

I can think! I can reason! I can DO!

Studying graphic design yanked me from a malaise of hypnotizing game-plots and promises of engrossing adventures and introduced me to a world where real  and important problems were being presented for us to solve. As design students, we discussed, competed, and pushed each other to accomplish higher forms of communicating with the outside world. YES! The outside world!

My life became about output, consideration, and to use a broad term, the doing of good things.

Transitioning into “a designed life” as I’ve seen it referred to, drove me into a mindset of subtraction and removing “things” from my life that obstructed the path to positive and beneficial realms of thought and action.

The games are gone, along with almost all of physical media. Useless clothes have been discarded in place of a more streamlined morning decision-making process. Finally, and most notably, gone is the desire created by twenty years of consumerist lifestyle that ends in impulse buys, obesity, clutter, extra cleaning, and numerous hours spent contemplating that thing that I bought that I haven’t gotten a chance to use yet. I’m hinting at the collection of stuff that pours on the guilt every time your interests shift, resulting in a Thigh-Master that taunts you to use it because you bought it, not because it’s best use of your time!

Now, I do enjoy seeing technology spring along and ache to upgrade things like my digital camera and cell phone, sometimes. But actively regulating my desires help me make good decisions about consumption of any kind and keeps me out of debt. I’m human, but I’m working on it, all the time.

So, what can I count in my life as being products of a simplified, action-oriented, and non-consumerist life?

Writing. I have never accomplished much in writing. But, I feel unrestrained in my words and thoughts as I have time to contemplate and observe . I blog more than ever, compose my thought with more precision and focus, and have been able to connect better with like minded people.

Reading. I have discovered so many great and free classics since reducing my time at my computer by using an e-reader instead of filling book shelves that cost money to populate. I can also carry these wonderful insights into ages-gone-by far more easily than stuffing stacks of bound paper into my bag.

The Outdoors. I have been to the coast twice this summer and visited many frienda that I hold as dear to me. I have more money in pockets from not buying media that has allowed me to do a bit of travelling and enjoy time with real people.

DIY. I make things, now! Simple days = more organized days = more time to do things that I find to befascinating. I love filling storage needs with home-made solutions from left-over materials. The emotional rewards are fantastic and make me a more well-rounded person. Most recently, I found that I needed a slip cover for a device. So, I made it and have more faith in myself as a result!

Ok ok. I’ll stop there. You get what I’m saying right? In fact, I hope that you realize that I’m trying to convince you of it. Have less. Consume less. Be more. Do more. Discuss more. Disagree more. Relax More, even!

At the end of the day, when it’s almost time to rest and fall asleep, I marvel at the idea that we need far less than we have. I find encouragement in knowing my culture is wrong in defining me by what I lack. I see hope in that I have more of my life to live. And, I relish the meaningful time that I get spend with friends and family.

Finally, I pass on to the next day when I can reap the benefits of the better lifestyle that I lived the day before.

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Tom’s of Maine Deodorant

Photograph by Zach Durland

Alright. I won’t pretend to be completely on the green-product wagon quite yet. But hey, let’s enjoy the early steps of the journey together, shall we?

Tom’s of Maine, a reputable maker of personal hygiene products, such as tooth paste and deodorants, has a 40-year record of making good choices in its ingredients and practices.

A couple of days ago, I came into the need of a fresh stick of smell-good and made sure to keep an eye out for Tom’s at my local grocery store. I was happy to see that Tom’s Long-Lasting Care Unscented Deodorant was maybe fifty-cents more than my traditional brand and saw it fit to spend a little more on a conscientious brand that was probably a healthier product and didn’t cause me to mangle scents together with other products like shampoo.

As to my personal use of the product, It’s probably good to know what kind of person this particular product is working well for. I am a graceful 5’4 (laugh if you know me) slender, and generally a body in motion. Although, I’ve by no means gone logging while using the stuff. Nor would I, obviously. I make a few treks across the university campus in the Texas sun each day and try to keep active through the evening.

All-in-all, I’m pleased with Tom’s of Maine. The natural man hides behind no olfactory mask, after all! The consistency of the stick is something of a gel, but by no means slimy. The package is compact, almost similar to a typical woman’s deodorant stick but still feels like a good value. And, concerning the animal kingdom, said package lays claim to zero animal testing, animal ingredients, or artificial this-and-thats. I think that translates to, you guessed it, vegan!

Just to mention, I’m willing to bet that those of you with more potent dispositions may be inclined to require one of Tom’s naturally scented or extra strength products as I don’t think the unscented version offer as strong a coverage.

Closing Thought: I feel good, my wallet is in-tact, and I smell…well…I don’t smell.

Validating This Post : I think that sharing information about what we see as being smart and responsible products is key making what actions of consumerism we must commit closer resemble a natural way of life. By researching Tom’s and seeing how they view the world and themselves, I feel that I will be more prone to choose healthy products for myself, my family, and influence other consumers positively.

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Custom iPad Case : Leftover Supplies, Lots Of Fun!

Custom iPad Case : 2 Hour Build time , Leftover Components

When the iPad first released, I cringed at the thought of shelling out 50 bucks for a case for my 500 dollar tablet. I did anyway, with a bonus gift of regret and extra trips to the Apple store. After trying Apple’s official case and a selection from Incase, I realized that my designer’s background was going to leave me quite unpleased with most cases.

After gutting a Piccadilly case from the Border’s Books bargain section, I had something
resembling a Moleskin case, which is obviously accepted as being the spiritual compliment  to the iPad with the advent of the Dodo case, along with many others.

The one pictured above uses some dimensions nabbed from Apple’s Tech Specs page and some leftover supplies from design school. Scrap-booking paper, spray-mount and cabinet non-slip material were also used.

The chip-board used here splits badly but was a better choice than springing for more materials .

If you’ve ever stickered-up your iMac or Macbook, I think you might understand the kind of personalization one can get from doing a little project like this. You can find the original photos from my cameraphone ( The ancient G1 ! ) at my Flickr account.

Flickr | DIY Set | Zach Durland

Enjoy. I’d love to see you’re work, too!

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Universe < Googleverse

I’ll begin by saying that the universe is pretty darn sweet. But, when it comes to net-life, there’s a little company that has simplified communications in my life. Google.

A couple of years ago, I was squarely in the non-smartphone age. Although, I had dabbled in the qwerty-capable realms of the Sidekick II during it’s height. But, that generation didn’t quite deliver on the multimedia-rich, interactive, and mobile world that I so much wanted. I needed to combine my mp3 player, cellphone and messaging into something reliable and intuitive.

My next purchase would put me on the path to meet those needs. I submit to you, the Google G1.

Yes, it’s quite old now, I know. 500 megahertz of mobile cpu doesn’t get you a whole lot, these days. But, what basic features, intertwined with Google’s browser-based endeavors, have effected my lifestyle so much that it’s worth writing about?

Well, Gmail, for starters. From the moment that I came into ownership of a G1, the little touchscreen Google phone that could, I became a Gmail user. I became immediately reachable by e-mail, and by association, reachable by Google Talk. Now, If I were you, reading this article, I would be a bit disgusted that this person has relegated himself to a somewhat closed system of tools and features, many of which don’t perfectly integrate and sure-as-hell aren’t pretty. But, in concentrating what companies and tools handle my communication, I’ve gained peace of mind along with actual streamlining of my day-to-day messaging, chatting, and news browsing.

Taking it even further, I’ve recently gone back to using Google’s Chrome browser. It’s snappy, has a great little extension for Google Voice and plays well with just about everything that I use.

Unfortunately, in a world of email notification, feeds and alerts, I eventually got to a point where the system became redundant. My laptop would chime, preceded by my G1 and perhaps followed by my iPad sipping info out of my Gmail accounts. Doesn’t sound too simple or stress-free, which is really the point of living in the Googleverse.

But, after a few minutes of changing some settings, and finding the discipline to unsubscribe from just about every e-mail newsletter, I’ve gained something that has been missing for a couple of years now.

I now experience relative quiet, peace of mind, and increased assuredness that I can get access to what I need from where I am by way of Google’s integrated and customizable tools. The ability to receive transcribed voice mails, video chat, SMS, and sync my contacts with great ease is just darn lovely. Further integration into Snow Leopard with notifications has reduced me to only having 3 tabs open!

Most recently though, my G1 has been given a bit of a face lift! ( Thanks to a good good friend!) It’s snappier, more reliable, and has pretty much squashed my desire for iPhone 4. I happily integrate Google with my Apple products and when the day comes that I’m forced to upgrade, I may very well become an iPhone user. But, when simplicity and cost-effective living are the game, having great reasons to make your current and working system surpass itself can have just as much value as something bleeding-edge and costly.

Unfortunately, there are services that I use that are not so easily integrated. Facebook, for instance, represent a warped social structure that I prefer not to participate in. In fact, I recently streamlined my settings, relegating it to a blank messaging client, free of feeds or clutter, only being opened for events and messaging. Skype is another service that I have not been able to integrate fully but is the lowest common denominator for VOIP calling with the people that I need to reach from overseas.

All-in-all, being connected has become less intrusive in the Googleverse using Chrome and my G1 as points of contact with the internet and messaging.

If you have any insights or tips for simplifying, please leave a comment!

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Identity Re-Assignment

I don’t think I ever questioned my own identity until college. I was who I was, never really changed. Sure, I’ve learned to make better decisions over time concerning my diet and finances. But, as far my interests, goals, and identity as a disenchanted American youth, I never embraced the idea that I can be so incredibly different if I choose to let it happen.

Enter the realm of post-college!

I’ve finished my degree in the quietly prestigious field of Graphic Design and am moving to Yamagata, Japan for a ten-month sprint in my quest to become bilingual. I’ll take a moment to illustrate my approach to the sensitive topic of “becoming Japanese”, as not to color myself as “that guy who goes to Japan because oh man Japan is so great!!!”.

Despite being a child of video games and Japanese media, I was first exposed to asian values at the age of eight years old when I fell in love with martial arts in the form of Tae Kwon Do. And I’ll tell you, later enrolling in Shito-Ryu Karate proved that I was indeed on the cusp of something very similar to what now attracts me to Japan : hard working people with great appreciate for beauty, subtly, and respect for many many things.

Now, I understand that just as in any culture, there are people who will make one want to dismiss the entire group. In fact, some western officials have dismissed the Japanese people as a whole since the beginning of our interactions with the island-nation based on some feature of the society or behavior. It has been difficult to articulate how or why I would choose to submit myself to the Japanese culture and system. But, I feel that by simply placing myself in the community, by way of work or university, that even if  I fail to integrate, which really isn’t my goal, I will be able to better look back on my own values and evaluate them intelligently. Whereas before, I would simply react based on my ingrained values and beliefs. In consideration of Gakuranman’s perspective on integration of foreigner’s in Japan, I feel that enacting Japanese values while in Japan works to bridge gaps, sustain their culture, and teach us valuable lessons. But, I also feel that I have a right as a human being to un-associate myself as needed to be able to be happy and healthy. This may not be a convenience easily enjoyed by those who are dead-set on becoming just like their Japanese neighbors.

Cultural details aside. What else is there to experience while living alone for ten months in a foreign country where English is relatively unspoken?

The idea of not-experiencing one stimuli to allow for others is really very exciting for me. No Wal-Mart. No Starbucks, well that’s not true, I guess. No car. No TV. No friends. No parental-units, brothers, sisters, grandparents or lovers. Just . . . Me.

Of course, such an environment is only a vacuum for an instant. New influences will come over me, I’m sure. But, what’s exciting is that I will exist within a new context. And to others, Japanese and other foreign students alike, I will be alien and perhaps not fit into their pre-conceptions or expectations.

In this post-college fit of discovery, possibilities, dreams, and crushing disconnection from the first quarter of my life, I feel like I’m ready for transformations to occur uninhibited by that which constructed the young man sitting here, now. I do fear returning to my friends and loved ones as alien. But, I fear a life of unsatisfied curiosity even more.

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Furoshiki – An Old Practice for New Minimalism

Ease. Simplicity. Beauty. Responsibility. Culture. Style.

These words, and more, seem to encompass the spirit of the Japanese style of cloth folding known as Furoshiki. (風呂敷, furoshiki)

There is quite a movement these days to re-shape what goes into creating every kind of product. In fact, everything from the land where the materials were first harvested to the laborer who plucked the goods from the Earth is scrutinized to such a great degree that the process of creating efficient and responsible means of producing useful products to solve new or existing problems becomes quite daunting in cost and concept! As the son of a commercial roofing contractor, I’ve heard the woes of the worker, first hand. What motivated me to write this post in particular, was a quote from a famous product-design instructor, who’s name I have long forgotten. He asked his students to not only design well, but to also practice great restraint in bringing things into this crowded world. I suggest the practice of furoshiki to help in the accommodation of many needs with a few, if not just one, cloth that may be re-used or re-purposed is such a large number of ways. We need not design more things to assist in the management of more…things. But, perhaps flexible, modular, and multifunctional base-materials are a key.

To yours truly, furoshiki represents an icon, an embodiment if you will, of the spirit of reducing, re-using, and recycling. In terms of material, furoshiki demands only that which need be folded to hold or transport the items at hand, whether that be a bottle of sake, a few apples, or a laptop. Of course, such terms as “organic cotton” or “natural” this-or-that-material become part of the conversation. But with such terms coming under federal regulation, at least in the United States, choosing responsible cloth is as simple checking the tag or doing a little research. This is a time when voting with your dollar could help propel organic farming of things like cotton to a sustainable level that will put fewer toxic materials into people’s hands, homes and lives. Who knows, perhaps chronic ailments will dwindle as we escape generation-crippling effects of choosing cheap over smart. The idea of the potential trickle-down is fascinating!

I encourage you to have a look at some furoshiki history and resources to decide if this can be applied to your lifestyle and the things that you typically transport or carry. Not only do I enjoy the implication of such fashionable utility, but I truly believe that this is one ancient practice that can help replace plastic bag culture around the world by personal demonstration. If you like the idea of meeting your carrying-needs with this simple solution, please be sure to consider where your materials come from and practice responsible living unabashedly!

This is what I’m talkin’ about.

Wikipedia – Furoshiki

Furoshiki.com – A beautiful online shop for cloth and tips.

Furoshiki – Videos – Numerous sources.

eHow – Instructions for creating a usable cloth.

Justbento.com – Well documented cloth-creation.

Charlie’s Photo Stream – Promoting a movement to reduce plastic bag use in Japan.

Fukuro-Chan – Japanese-language page in league with Charlie.

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Living in Japan, Second-Hand

Thrift stores. Most of us hipsters and thriftsers quite enjoy finding things of the vintage variety hidden amongst corporate picnic t-shirts and soiled tuxedos from the 70′s.  I usually cruise the aisles with a critical eye, seeking out interesting patterns and colors that don’t pop-up in modern retailers friend’s closets.  Some items hold great possibilities for stitched-together franken-bags while others can serve as a reminder of the people that wore them and why they may be worn again.

In Japan, the second-hand market is not only different in terms of seller and customer, but has a recent political history that has shaken the Japanese into a fit over what is generally a good idea: re-use. It wasn’t until recently that a directive to halt the sale of used electronics goods was halted by the uncommon rallying of the Japanese people.

So, I ask myself, ” Why do I want to buy second-hand goods”. Cost is a big contributor.  But, the occasion to find something that is basically lost, discarded, and abandoned is romantic concept that I find to be most attractive. One could furnish a small apartment with clean and affordable goods by combing a couple of  “recycle shops”, as the they are sometimes called in Japan. The individuality-bonus is a plus as well.

Many articles that reflect the state of thrift-shops in Japan show that these are hot-spots for collectible and vintage item shoppers. The value placed on foreign-vintage gear would make a second-hand connoisseur in the U.S. run for cover. Perhaps the best way to approach one of the many thrift-shops in Japan is took go in looking for the narrative. Are there articles of Western influence amongst the graphic tees? Could this have been discarded by some, now famous, J-rocker who has since moved to the Tokyo-jungle? And, just as western goods can turn to gold in the eyes of a fashion-focused Japanese teen, there are bound to be some amazing finds that many Japanese may overlook. Just keep in mind, you may look about 10-years more obsolete than you already do. It’s all relative, right?  :)

I look forward to stocking my small apartment with second-hand items, though hopefully few, practical, and pleasantly designed. If you’re one to relocate around the globe, this might just be the way to piece together the tools for living at the cost of a couple of bucks and a walk around the block, no matter where you set up.

Check out these articles for some insight into second-hand shopping in Japan and be sure to share share share!

dannychoo.com – Second Hand Shops

What Japan Thinks – Second Hand Clthing Shops in Japan

Digital World Tokyo – Second Hand Goods Saved At Last

Newtectonic – Thrift Stores in Japan

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Muji – Gloriously Simple Things

As I was cruising the calms of Becoming Minimalist, I stumbled upon a maker of various home-products made by Muji of Japan. Muji has a few stores in NYC and also keeps a store online, although only in Japanese, at this time. Not only were the products strikingly Japanese and simplistic, but the visual design and interactive design seemed fresh and surprising, even if it’s a bit confusing at times.

The website let’s you take two routes, basically: Rhythm or Play. Rhythm seems to bounce the viewer through a selection of clickable products that bop and hop to the beat of the odd tunes in the background while presenting said products in multiple sizes and orientations. If one chooses the Play approach to the site, presented is more of a standard grid of products that come alive in soft and subtle video presentation. I’m a fan of this, to say the least. In the age of  shopping without seeing or touching, I’ll taking anything that makes me feel like I’m getting the product that I think is right for my lifestyle!

Once clicked, you will see the selected product alone and then followed by a video gallery of other products in succession. I find this to be a great way relax and have some wonderfully designed products presented to you along with the music of your choice from the track-selection at the top-right of the screen. I’m super-glad to have found this.

See for yourself.

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